Managed $480K Budget | Digital Marketing | Media Buying | Online Publications | Web Development

Media Buying

Negotiated an iHeart Media campaign & advertised on The Draymond Green Show, during Game 5 of the 2022 NBA Finals, that boosted sales revenue by 14% for TWiT's Top 3 podcasts

Email & Newsletter Campaigns

Increased subscriber count by 11%, grew open rate from 31% to 43%

and increased the CTR from 1.1% to 2.3%

Adding GIFs in one email campaign led to... 

45 New Subscribers

44% Open-Rate

1.8% Click-Through Rate (CTR)

2% increase in merch sales

Copywriting & Online Publications 

Produced copy for published articles via, Podcast Business Journal, The Verge

and more, resulting in: 

13% increase in impressions

300K+ new downloads

$580K in sponsor sales

 966.67% ROI

twittv-trailer-2022-broken (1).mp4

Social Media Campaigns 

Directed the end-to-end production of :20 trailer video; received 25M+ views on YouTube (46% organic)

Grew social media following by 22% across Twitter, IG and LinkedIn


Managed $25K Budget | Customer Retention | Loyalty Program

Digital Marketing | Event Marketing | Brand Activations | Web Development


Adding GIFs and FOMO videos to email campaigns led to... 

49% Open-Rate

2.8% Click-Through Rate (CTR)

110% increase in event attendance

Creole Cuisine Restaurant Concepts

Managed 6 Restaurants | Drove Brand Awareness 

Social Media | Out-of-Home Ads | Event marketing