TWiT.tv
Managed $480K Budget | Digital Marketing | Media Buying | Online Publications | Web Development
Media Buying
Negotiated an iHeart Media campaign & advertised on The Draymond Green Show, during Game 5 of the 2022 NBA Finals, that boosted sales revenue by 14% for TWiT's Top 3 podcasts
Email & Newsletter Campaigns
Increased subscriber count by 11%, grew open rate from 31% to 43%,
and increased the CTR from 1.1% to 2.3%
Adding GIFs in one email campaign led to...
45 New Subscribers
44% Open-Rate
1.8% Click-Through Rate (CTR)
2% increase in merch sales
Copywriting & Online Publications
Produced copy for published articles via Space.com, Podcast Business Journal, The Verge,
and more, resulting in:
13% increase in impressions
300K+ new downloads
$580K in sponsor sales
966.67% ROI
twittv-trailer-2022-broken (1).mp4Social Media Campaigns
Directed the end-to-end production of :20 trailer video; received 25M+ views on YouTube (46% organic)
Grew social media following by 22% across Twitter, IG and LinkedIn
Urbana
Managed $25K Budget | Customer Retention | Loyalty Program
Digital Marketing | Event Marketing | Brand Activations | Web Development
420_FOMO_Story2.mp4Adding GIFs and FOMO videos to email campaigns led to...
49% Open-Rate
2.8% Click-Through Rate (CTR)
110% increase in event attendance
